Transform your photography business into a world-class brand.


What if you could unlock the keys to success for your creative business and make it easier than ever? Unlock the secrets of building a thriving photography business without any guess work... just proven strategies.

LEt's Go

Imagine a world where building a successful photography business is not a daunting task. A world where your passion and talent can thrive without constantly feeling like you are hitting a wall. Believe it or not, this world exists!

With the right tools, resources, and mindset, turning your photography skills into a flourishing business can be a dream come true. Don't let the fear of failure hold you back any longer - take that first step towards a brighter future for your business today.

The Luke & Ashley Playbook


Can You Relate To These Challenges? 

You are blogging, showing up on social media, doing ALL THE THINGS... And yet CRICKETS!

You find yourself constantly struggling to attract the right clients for you.  

You are finding it difficult to stand out in a highly competitive and highly saturated market.  You are feeling overwhelmed and experiencing the ever popular "imposter syndrom" 

You wish that you could quit your job, stay home with your kids without having to sell your soul to your business.  You are looking for profit and freedom!





We just thought it was all about taking pretty photos!

"They gave us the exact steps and systems needed to take our business past $100k+/per year! We are enjoying the precious moments with our two daughters all because of Luke & Ashley's Playbook "

- Kristy & Vic

"Getting coached by Luke & Ashley allowed us to quit our teaching jobs and go full time in wedding photography!"

Our journey to success wasn't a straightforward one -- it was more like the scenic route with plenty of stops and unexpected turns along the way. Without much coaching, we had to rely on trial and error to figure out what worked for us. While it wasn't always smooth sailing, we're proud to say that we persevered and learned a lot along the way. Now, armed with years of experience and insights gained through our own journey, we're excited to help you fast-track your own success. Our goal is to provide you with the guidance and support that we wish we had when we were starting out, so that you can achieve your goals more efficiently and with fewer roadblocks. .

Building a Thriving Photography Business Doesn't Happen Overnight...

But guess what...

Luke & Ashley's Playbook


A group coaching program for photographers who are finally ready to transform their photography business into a world-class brand so they can consistently book out their calendars and scale their business to six-figures a year.

By the end of this phase we will take your website, portfolio and SEO to the next level that will attract your ideal client! Don't underestimate the power of Google: it's not going anywhere despite what influencers may say.

Your website's search ranking will go from page 20 to page 1 on Google, and we're here to share our insights with you. 

  • Website overhaul
  • Portfolio 
  • SEO Strategy

Inside phase two, we will be sharing our best-kept secrets to how we successfully book our clients. 

We believe that serving clients well is essential for success. From the first inquiry to final delivery, every touchpoint is an opportunity to create a memorable experience that builds trust and loyalty. With our guidance, you'll learn how to communicate effectively, deliver an exceptional customer experience, and exceed expectations at every turn. Let us help you create the foundation for a thriving business by serving your clients well.
  • Workflows
  • Client touch-points from inquiry - after the wedding.
  • Serving not only the couple but the family and friends well. 
  • Vendor Relationships
  • How to reach out to vendors you want to work with
  • How to nurture vendor relationships
  • Serving your vendors well.

Here's What You'll Learn

SEO Is Still King

From Inquiry To Delivery

Phase One

Phase two

We'll guide you through the process of discovering your unique selling points, confidently communicating your value, and exceeding client expectations. With our guidance, you'll be able to build a successful business that consistently delivers memorable experiences and keep your clients raving about your services.

Creating Rave

Phase four

We're here to help you optimize your business strategy, from managing finances to increasing bookings through partnership and price structuring. Our coaching will teach you how to pay yourself fairly and set aside funds for taxes and expenses, while also promoting your services and securing higher package bookings. 

  • Partnering with others (videographers).
  • Price anchoring
  • Price Guide Layout
  • Payment schedules

We Talk Money

Phase Three


Replace your 9-5 income and make more in a month than ever before.

Get the results you want

Fill your calendar with your dream clients that make your heart happy.



How does this sound?

Create a tribe of raving clients that refer you every chance they get.


Kick that imposter syndrome and self doubt in the booty and feel confident.


Book the packages that make you want to get out of bed on a Saturday Morning.


How It Works

First things first... Fill out the application.  We want to hear all about YOU!  This application helps us make sure we are the right fit for YOU!



If you are selected to join our Group Coaching then you will be contacted with payment plan options!



Once enrolled, get ready to dive deep to take your business to the next level!



"HOWEVER - without a doubt, your way of teaching was my favorite. You guys really, really broke stuff down to the bare-bone level and explained it in a non-confusing approach. I loved how you'd always recap and repeat stuff -

I've never seen anyone else do that in a course before and it was immensely helpful. The showing of what you mean by using the backside of your iPad, lol - seriously, even that was very helpful."

beth got her groove back:

"You guys really, really broke stuff down to the bare-bone level and explained it in a non-confusing approach"

Two is better than one!

“When we started with the Luke & Ashley Playbook Program we had a photo and video business, with two different names and brands. Luke & Ashley helped us come together, and create a power house brand in Columbus Ohio!

We are no longer working crazy hours separate from each other! Together We Click is the outcome of our time spent in the Luke & Ashley Playbook Progam!"

"Luke & Ashley helped us come together, and create a power house brand in Columbus Ohio"

real results

A year from now you will have wished you started today....

So let's get you started!

"I have the confidence and ability to take my business to the next level." 

Luke and Ashley are so patient and willing to answer any questions I’ve had about photography, wedding days from their perspective, and how to jump-start my business. Thanks to what I’ve learned from Luke and Ashley, 

Erika tripled her income

Yes, It Really Works

“If you're on the fence, let me just say... you've gotta work with Luke & Ashley.”

Luke & Ashely YES YES YESSSS! Here are two people so humble and kind and willing to share all of their tips, tricks, and experiences to help YOU succeed! I can’t say enough great things; they are my little go-to addiction, constantly inspiring me to want to learn more! Whether you are brand new or a highly experienced creative, they are ready to be there for you.”

Kristine scaled her business by 5x

"They provided much-needed raw feedback on our plan of execution."

After going through a rebrand and trying to figure out a plan for our business moving forward and having no idea where to begin, Luke and Ashley provided much-needed raw feedback on our plan of execution. From customer engagement, lead follow-ups, situational training, and business finances, there has not been one piece of bad information that has been given to us. We are grateful for them. I promise your will life will not be the same for the better with Luke and Ashley mentoring and training you."

The Mcneals bookings have doubled in 6 months


“Luke and Ashley are a power duo!”

"Luke and Ashley are a power duo both in the work that they do and in the education they provide. Ashley gives such great advice as a mentor, and Luke is always killing it with the tech support and keeping things light with his sense of humor."

Running a profitable business takes grind and hustle. What we offer is we take you by the hand and walk you through the HOW but you have to show up and put in the work. We guide you to success, but it's up to you to take the steps necessary in order for your business to be successful. 

We understand that growing a business takes time and dedication, and we are here to provide support, advice and resources along the way. It won't be easy but with us by your side it'll be so much easier!

We are not the ones for you if you are looking for someone to tell you the shortcut.  We will give you tips for sure.  But in order to be successful, you have to show up and put in the hard work. 

If you're ready to put in the work...
You're in the right place.

Book Today and Get The Life Saving Bonus Collection

So let's get you started!

Bonus extras that will become your lifeline

We personally use these presets on a daily basis. These presets are going to save you time and give you the consistency to draw in your DREAM clients


Editing Presets 

Our email templates are also BIG time-savers that will help you stand out in your communication giving your clients complete trust in you. 


Email Templates

Once enrolled, get ready to dive deep to take your business to the next level!


SEO Course

“This is your day. This is the time to go after it all.”


Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.

Increase your average booking package. Price structuring will be a breeze. 

Consistently WOW your clients and their friends and family with your work and service. 

Watch your SEO organically grow with no $$$ towards ads. 

Know how to network with new vendors and create business relationships that will lead to referrals. 

Attract high-end weddings with your curated portfolio and strategy.

By the end of our coaching, you will...

We're Luke & Ash your personal coaches.

We are here to provide you with the guidance and support you need on your journey towards success. We will tell you what you need to hear - not necessarily what you want to hear - but we'll always be there to encourage and challenge you whenever needed. With our help, we're confident that you can reach any goal you set for yourself

more about us >

hey there!

But it wasn't always this way. 

When we started our photography journey, we started out of a necessity. We were in a place in our lives where we were desperate just to pay the bills. We had no idea what it meant to run a photography business and a successful one at that.  This meant there were LOTS and let me repeat that...LOTS of trial and error.  We had no mentors, just youtube videos and our inner-resolve to make THIS thing work. 
We made many mistakes along the way, but in that exploration we found ourselves and we found what sets us apart.  We discovered that we had to shut out the many voices and do what is right for US.  
We know that there is not a one-size fits all when it comes to success....But we can help you short-cut and get you there much faster than we did. 

It's not about doing what everyone else is doing. It's about being yourself in a sea of photographers...

And when you use our proven strategy, you will really stand out. 

This group coaching program is the only one of its kind because...

we listen to YOUR needs and provide feedback based on you.

As mentioned earlier, business is not a one-size fits all.  You might be a mom juggling kids and a side-hustle.  You might be like us working alongside your spouse. We are all in different walks in life and this playbook will give you a foundation to stand-out and yet still be YOU in your business. 

This is an 8-week group coaching program that will take you by the hand and teach you things that are important to your business.  Things like ranking higher for google, because no matter what you might believe Google matters.  We will teach you the importance of serving your clients, vendors, and more to create rave and organically gain bookings through word-of mouth.  We will also focus on pricing structures and give you ideas how to book your higher packages.  There is so much more and again we teach you all of this without losing the YOU in your business. 

Luke and Ashley's Playbook was hands down the best 1-on-1 group coaching I have ever experienced. 

— Carli

“One of the greatest investments I have made for my business!”

Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is.

— Lewis

“This program helped me level-up my business!”

They gave me the training and confidence to go full-time with my business."


"Luke and Ashley are superior photographers and teachers!"

Luke and Ashley have been instrumental in helping me to grow not only in my photography skills, but also in my business. I can honestly say that if it weren't for their guidance, I would not be where I am in my business today.

— Joy

“I would not be where I am in my business today!”

If I have any questions, I know they will take the time to answer and if I want to grow in a new skill in photography, I know Luke and Ashley will point me in the right direction or even train me. I’m so thankful for them and the community they have created!

— Alicia

Luke and Ashley are so kind and generous with their time, information, and skills! 

I have not only become a better photographer but a better business woman AND person in general since having Luke and Ashley as my mentors.


 They treat you more like family than business partners! So grateful for them!

get clarity on your path for growth

Tailored feedback for your goals


Follow a proven system for success

This program includes everything you need to book more weddings and gain the financial freedom you desire. 

Taking your business to the next level

Building a system that will rank you higher on search engines.

Attracting your dream clients and working on projects that light you up.

Structure your pricing that ensures higher profit margins.

Creating rave with not only your clients but vendors you want to work with. 

Discovering a sense of fulfillment in your business knowing that it's not just about profit, but it's about doing what you were meant to do. 

If you want this to be the year that you *finally* commit to:

This is for you if:

You want to increase your income to multiple six figures

you aren't willing to do the work to hit your goals

you want to scale your business this year

you're looking for a get quick rich overnight fix

you want more freedom in your life

It's not for you if...

you're not willing to try something new

Luke & Ashley Playbook includes everything you need to make your first $100k +/ year.


How much time do I need to commit? I'm busy.

We are not going to sugar coat it - there 's work involved here. How many hours you put in per week is up to you.  

Frequently Asked Questions

I have never been in a coaching program before? What am I to expect?

During this 8 week period, we are going to walk with you hand-in-hand to ensure that you are successful during your time with us. From the live coaching calls, the community in our Slack group, and even after, ur #1 goal is that you succeed. 

How long will I have access to the program? 

You have lifetime access to the recordings and all templates and materials, and 4 months of access to live coaching calls and our private Slack channel for support and feedback M-F.

Is there a payment plan?

Yes! Once you have sent your application and we review it and you're accepted, we will send you an email with all of the purchasing information. 

Email us

Still on the Fence?

let's do this

"In the end, we only regret the chances we didn't take" - Norah B.